Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
Communication Research
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Clarke, P.
Right arrow Articles by Kline, F. G.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Media Effects Reconsidered

Some New Strategies for Communication Research

Peter Clarke

University of Michigan

F. Gerald Kline

University of Michigan

Arguments are presented for looking at cognitive outcomes as dependent variables in communication research rather than placing emphasis only on affective realms. This approach also brings attention to the independent-dependent variable emphases found in the communication literature over the last few decades. The social context of media use and the motivations that spring from this contextual embeddedness are also discussed with regard to information utility and the distribution of information availability. Finally a comment is offered on how these perspectives may relate to developments in new media technology.

Communication Research, Vol. 1, No. 2, 224-240 (1974)
DOI: 10.1177/009365027400100205
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Communication ResearchHome page
K. VISWANATH, G. M. KOSICKI, E. S. FREDIN, and E. PARK
Local Community Ties, Community-Boundedness, and Local Public Affairs Knowledge Gaps
Communication Research, February 1, 2000; 27(1): 27 - 50.
[Abstract] [PDF]

Home page
 Communication ResearchHome page
J. R. FINNEGAN Jr., K. VISWANATH, P. J. HANNAN, R. WEISBROD, and D. R. JACOBS Jr.
Message Discrimination: A Study of Its Use in a Campaign Research Project
Communication Research, December 1, 1989; 16(6): 770 - 792.
[Abstract]

Home page
 Communication ResearchHome page
H. C. CHOI and S. L. BECKER
Media Use, Issue/Image Discriminations, and Voting
Communication Research, June 1, 1987; 14(3): 267 - 290.
[Abstract]

Home page
 Communication ResearchHome page
S. H. CHAFFEE
F. GERALD KLINE: A Life in Communication Research
Communication Research, July 1, 1986; 13(3): 333 - 337.


Home page
 Communication ResearchHome page
C. T. SALMON
MESSAGE DISCRIMINATION AND THE INFORMATION ENVIRONMENT
Communication Research, July 1, 1986; 13(3): 363 - 372.
[Abstract]

Home page
 Communication ResearchHome page
C. GAZIANO
THE KNOWLEDGE GAP: An Analytical Review of Media Effects
Communication Research, October 1, 1983; 10(4): 447 - 486.
[Abstract]

Home page
 Communication ResearchHome page
A. ST. GEORGE and S. ROBINSON-WEBER
THE MASS MEDIA, POLITICAL ATTITUDES, AND BEHAVIOR
Communication Research, October 1, 1983; 10(4): 487 - 508.
[Abstract]

Home page
 Health Educ BehavHome page
R. De Pietro and N. Clark
Adolescents' Communication Styles for Learning About Birth Control from Mass Media
Health Educ Behav, January 1, 1983; 10(2): 106 - 119.
[Abstract] [PDF]

Home page
 Communication ResearchHome page
J. E. GRUNIG
THE MESSAGE-ATTITUDE-BEHAVIOR RELATIONSHIP: Communication Behaviors of Organizations
Communication Research, April 1, 1982; 9(2): 163 - 200.
[Abstract]

Home page
 GazetteHome page
W. F. Schulz
News Structure and People's Awareness of Political Events
International Communication Gazette, January 1, 1982; 30(3): 139 - 153.
[PDF]

Home page
 Communication ResearchHome page
M. B. Holbrook and S. A. Bertges
Perceptual Veridicality in Esthetic Communication: A Model, General Procedure, and Illustration
Communication Research, October 1, 1981; 8(4): 387 - 424.
[Abstract] [PDF]

Home page
 Communication ResearchHome page
R. L. Allen
The Reliability and Stability of Television Exposure
Communication Research, April 1, 1981; 8(2): 233 - 256.
[Abstract] [PDF]

Home page
 Communication ResearchHome page
D. B. Wackman and E. Wartella
A Review of Cognitive Development Theory and Research and the Implication for Research On Children's Responses To Television
Communication Research, April 1, 1977; 4(2): 203 - 224.
[Abstract] [PDF]

Home page
 Communication ResearchHome page
R. L. Stevenson
Review Essay: Studying Communications Across Cultures: Charles E. Osgood, William H. May and Murray S. Miron, Cross-Cultural Universals of Affective Meaning. Urbana: University of Illinois Press, 1975
Communication Research, January 1, 1977; 4(1): 113 - 128.
[PDF]

Home page
 Communication ResearchHome page
P. Palmgreen and P. Clarke
Agenda-Setting With Local and National Issues
Communication Research, January 1, 1977; 4(4): 435 - 452.
[Abstract] [PDF]

Home page
 Communication ResearchHome page
M. L. Ray and S. Ward
The Relevance of Consumer Information Processing Studies to Communication Research
Communication Research, July 1, 1975; 2(3): 195 - 202.
[PDF]

Home page
 Communication ResearchHome page
D. R. Segal
Communication About the Military: People and Media in the Flow of Information
Communication Research, January 1, 1975; 2(1): 68 - 78.
[Abstract] [PDF]