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Communication Research
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PROGRAMMING DECISION MAKING IN POPULAR MUSIC RADIO

ERIC W. ROTHENBUHLER

University of Southern California

Popular music as heard on the radio is seen as the product of social organization. The question asked is: Which social organization—the local community or the national industry? The decision making of an album-oriented rock radio station was studied for approximately nine months. Both qualitative observational data and statistical analyses of the processes and criteria of programming decision making support the conclusion that the decision makers were far more sensitive to national, industry-wide criteria than to local contingencies.

Communication Research, Vol. 12, No. 2, 209-232 (1985)
DOI: 10.1177/009365085012002003
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