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Communication Research
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MESSAGE DISCRIMINATION AND THE INFORMATION ENVIRONMENT

CHARLES T. SALMON

University of Wisconsin—Madison

The concept of message discrimination was originally developed as a means of determining actual units of content that individuals extract from encounters with mass media. Since its introduction to the literature, the concept has been used in evaluations of public information campaigns and studies of political information holding. This article describes the relationship between message discrimination and two related concepts: systemic information availability and knowledge.

Communication Research, Vol. 13, No. 3, 363-372 (1986)
DOI: 10.1177/009365086013003005
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