|
Sign In to gain access to subscriptions and/or personal tools.
|
INVOLVEMENT AND THE CONSISTENCY OF KNOWLEDGE, ATTITUDES, AND BEHAVIORS
STEVEN H. CHAFFEE
Stanford University
CONNIE ROSER
University of California, Santa Barbara
The proposition that consistency among people's knowledge (K), attitudes (A), and behaviors (B) is contingent on high levels of involvement was tested in a long-term health intervention campaign. Support varied depending upon the indicator of involvement used. Cognitive involvement with the health topic, as indicated by number of responses to an open-ended question about heart disease, produced the clearest support. Using LISREL procedures, high K-A, K-B, and A-B correlations were found only in the high cognitive response group. Affective indicators of involvement produced mixed support. Perceived risk of heart disease was related to K-A-B consistency in a direction opposite to the hypothesis, but extremity of affective response was associated with the predicted high K-B correlation. A behavioral indicator of involvement based on reading the campaign literature produced results consistent with the hypothesis, although less so as the campaign progressed. The experimental health education campaign produced no discernible effect on K-A-B consistency, despite gains in knowledge itself.
Communication Research, Vol. 13, No. 3,
373-399 (1986)
DOI: 10.1177/009365086013003006
 CiteULike  Complore  Connotea  Del.icio.us  Digg  Reddit  Technorati  Twitter What's this?
This article has been cited by other articles:
|
|
|
|
 
S. Kiousis and M. McDevitt
Agenda Setting in Civic Development: Effects of Curricula and Issue Importance on Youth Voter Turnout
Communication Research,
August 1, 2008;
35(4):
481 - 502.
[Abstract]
[PDF]
|
|
|
|
|
|
|
S. Kiousis and M. McCombs
Agenda-Setting Effects and Attitude Strength: Political Figures during the 1996 Presidential Election
Communication Research,
February 1, 2004;
31(1):
36 - 57.
[Abstract]
[PDF]
|
|
|
|
|
|
|
R. N. Rimal
Longitudinal Influences of Knowledge and Self-efficacy on Exercise Behavior: Tests of a Mutual Reinforcement Model
J Health Psychol,
January 1, 2001;
6(1):
31 - 46.
[Abstract]
[PDF]
|
|
|
|
|
|
|
R. N. RIMAL, J. A. FLORA, and C. SCHOOLER
Achieving Improvements in Overall Health Orientation: Effects of Campaign Exposure, Information Seeking, and Health Media Use
Communication Research,
June 1, 1999;
26(3):
322 - 348.
[Abstract]
[PDF]
|
|
|
|
|
|
|
T. W. VALENTE and W. P. SABA
Mass Media and Interpersonal Influence in a Reproductive Health Communication Campaign in Bolivia
Communication Research,
February 1, 1998;
25(1):
96 - 124.
[Abstract]
|
|
|
|
|
|
|
D. Goswami and S.`R. Melkote
Knowledge Gap in AIDS Communication: An Indian Case Study
International Communication Gazette,
June 1, 1997;
59(3):
205 - 221.
[Abstract]
|
|
|
|
|
|
|
D. L.G. Borzekowski
Are You Experienced?: Teenagers' Perceptions of Edutainment Shows Featuring Anti-alcohol Messages
J Health Psychol,
July 1, 1996;
1(3):
297 - 306.
[Abstract]
|
|
|
|
|
|
|
S. R. Melkote
From Third World to First World: new roles and challenges for development communication
International Communication Gazette,
January 1, 1993;
52(2):
145 - 158.
[Abstract]
[PDF]
|
|
|
|
|
|
|
J. A. Flora and E. W. Maibach
Cognitive Responses to AIDS Information: The Effects of Issue Involvement and Message Appeal
Communication Research,
December 1, 1990;
17(6):
759 - 774.
[Abstract]
|
|
|
|
|
|
|
C. ROSER
Involvement, Attention, and Perceptions of Message Relevance in the Response to Persuasive Appeals
Communication Research,
October 1, 1990;
17(5):
571 - 600.
[Abstract]
|
|
|
|
|
|
|
P. J. SHOEMAKER, C. SCHOOLER, and W. A. DANIELSON
Involvement With the Media: Recall Versus Recognition of Election Information
Communication Research,
February 1, 1989;
16(1):
78 - 103.
[Abstract]
|
|
|
|
|
