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Communication Research
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Perceptions of Communicator Style and Self-Concept

B. C. HANSFORD

J. A. HATTIE

This study of high school students examined the structure of communicator style and the association between this structure with such variables as sex, age, and self-concept. First-order factor analyses indicated the existence of such communication dimensions as attentive, relaxed, animated, dominant, impression leaving, communicator image, and apprehension. The second-order analyses suggested these dimensions had an underlying structure that could be described as "attentive-supportive" style and "animated-dominant" style. Both sex and age differences were found with respect to dimensions of communicator style. A strong association existed between attentive-supportive communicator style and various subconstructs of self-concept. In particular, high school students who perceived themselves as being relaxed and attentive, low on communication apprehension, and with a positive view of their communication image also believed themselves to have high self-concept.

Communication Research, Vol. 14, No. 2, 189-203 (1987)
DOI: 10.1177/009365087014002003
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