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Communication Research
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Implementation Characteristics of Organizational Innovations

Limits and Opportunities for Management Strategies

DOROTHY LEON ARD-BARTON

Within an organization, individuals' innovation responses are highly influenced by the way that implementation is managed. However, managers operate within parameters set by the technology's implementation characteristics: its transferability, organizational complexity, and divisibility. These characteristics shape the tactics that successful managers use to implement an innovation: the manner in which users are involved, the way that sponsorship is managed, and the extent to which organizational change is managed in concert with technical change.

Communication Research, Vol. 15, No. 5, 603-631 (1988)
DOI: 10.1177/009365088015005006
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