Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Submit your manuscript through SAGETRACK

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Communication Research
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by WITTE, K.
Right arrow Articles by SCHNEIDER, M.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?

Testing the Health Belief Model in a Field Study to Promote Bicycle Safety Helmets

KIM WITTE

DANIEL STOKOLS

PHILIP ITUARTE

MARGARET SCHNEIDER

Calls for communitywide interventions to promote bicycle safety helmet usage among children abound, yet little is known about the factors that cause parents to purchase helmets and consistently insist on their usage. The health belief model proposes that cues to action are important influences on self-protective behaviors. A communitywide field study was conducted to test the effectiveness of six different kinds of cues to action. Parents of children between the ages of 5 and 18 were selected via random-digit-dialing techniques for participation in the study. The results indicated that cues to action affected perceptions of threat but were unrelated to attitudes, intentions, or behaviors. However, perceptions of threat were found to be important influences on bicycle helmet attitudes, intentions, and behaviors.

Communication Research, Vol. 20, No. 4, 564-586 (1993)
DOI: 10.1177/009365093020004004
Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?


This article has been cited by other articles:


Home page
 Science CommunicationHome page
A. Tanner, S. Duhe, A. Evans, and M. Condrasky
Using Student-Produced Media to Promote Healthy Eating: A Pilot Study on the Effects of a Media and Nutrition Intervention
Science Communication, September 1, 2008; 30(1): 108 - 125.
[Abstract] [PDF]

Home page
 Inj. Prev.Home page
L Aldoory and S Bonzo
Using communication theory in injury prevention campaigns
Inj. Prev., October 1, 2005; 11(5): 260 - 263.
[Full Text]

Home page
 Health Educ BehavHome page
W. H. Ressler and E. Toledo
Kasdah B'Rosh Toy: A Description and Evaluation of the Israeli Bicycle Helmet Campaign
Health Educ Behav, June 1, 1998; 25(3): 354 - 370.
[Abstract]