This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by LANG, A. Articles by FRIESTAD, M. Search for Related Content Social Bookmarking                   What's this?

Emotion, Hemispheric Specialization, and Visual and Verbal Memory for Television Messages

MARIAN FRIESTAD

This article investigates variations in visual and verbal memory for television messages as a function of the emotional valence of the message. It is theorized that emotional processing is lateralized, with positive emotions receiving greater left-brain processing and negative emotions greater right-brain processing. Because the left brain is the primary locus for verbal information processing and the right brain is the primary locus for visual-spatial processing, it is hypothesized that memory for negative emotional messages will be more visual than verbal, whereas memory for positive emotional messages will be more verbal than visual. This hypothesis is tested at the encoding and recall stages of processing by measuring subjects' recall and recognition for messages that vary in emotional valence. Results suggest that message valence may be related to the amount of visual or verbal information encoded. However, the effect is less evident at the retrieval stage.

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

				M. E. Grabe and R. Kamhawi Hard Wired for Negative News? Gender Differences in Processing Broadcast News Communication Research, October 1, 2006; 33(5): 346 - 369. [Abstract] [PDF]

				Y. Fujioka Emotional TV Viewing and Minority Audience: How Mexican Americans Process and Evaluate TV News About In-Group Members Communication Research, October 1, 2005; 32(5): 566 - 593. [Abstract] [PDF]

				R. L. Nabi Exploring the Framing Effects of Emotion: Do Discrete Emotions Differentially Influence Information Accessibility, Information Seeking, and Policy Preference? Communication Research, April 1, 2003; 30(2): 224 - 247. [Abstract] [PDF]

				P. D. BOLLS, A. LANG, and R. F. POTTER The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements Communication Research, October 1, 2001; 28(5): 627 - 651. [Abstract] [PDF]

				M. E. GRABE, A. LANG, S. ZHOU, and P. D. BOLLS Cognitive Access to Negatively Arousing News: An Experimental Investigation of the Knowledge Gap Communication Research, February 1, 2000; 27(1): 3 - 26. [Abstract] [PDF]

				D. A. GRABER Say it with Pictures The ANNALS of the American Academy of Political and Social Science, July 1, 1996; 546(1): 85 - 96. [Abstract]

				V. K. Prasad and L. J. Smith Television Commercials in Violent Programming: An Experimental Evaluation of their Effects on Children Journal of the Academy of Marketing Science, September 1, 1994; 22(4): 340 - 351. [Abstract]