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Communication Research
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Bayesian Inference in Polling Technique

1992 Presidential Polls

EIKI SATAKE

This study explores the potential utility of Bayesian statistical method in determining the predictability of multiple polls—it compares Bayesian technique to the classical statistical method employed by pollsters.

Communication Research, Vol. 21, No. 3, 396-407 (1994)
DOI: 10.1177/009365094021003009
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