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Communication Research
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Artifactual Study in the Analysis of Culture

A Defense of Content Analysis in a Postmodern Age

SARI THOMAS

Although both modern and postmodern scholars have criticized the method of content analysis with allegations of reductionism and other epistemological limitations, it is argued here that these criticisms are ill founded. In building an argument for the validity of content analysis, the general value of artifact or text study is first considered.

Communication Research, Vol. 21, No. 6, 683-697 (1994)
DOI: 10.1177/009365094021006002
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