Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Submit your manuscript through SAGETRACK

Sign In to gain access to subscriptions and/or personal tools.
Communication Research
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by ALEXANDER, V. D.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

The Image of Children in Magazine Advertisements From 1905 to 1990

VICTORIA D. ALEXANDER

This article studies the changing image of children in magazines from 1905 to 1990. Drawing on Goffman's Gender Advertisements, the author examines the portrayals of children in advertising to determine the extent to which, and in what way, the relationship between children and adults has changed. The data suggest that a real shift in the relationship between adults and children has occurred but that it occurred in different linear and cyclical patterns that must be both recognized and examined in relationship to each other and be understood in social and cultural contexts. The research suggests the need for a rigorous methodology for analyzing visual data.

Communication Research, Vol. 21, No. 6, 742-765 (1994)
DOI: 10.1177/009365094021006005
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Journal of Consumer CultureHome page
L. Martens, D. Southerton, and S. Scott
Bringing Children (and Parents) into the Sociology of Consumption: Towards a Theoretical and Empirical Agenda
Journal of Consumer Culture, July 1, 2004; 4(2): 155 - 182.
[Abstract] [PDF]

Home page
 Media Culture SocietyHome page
N. Selwyn
`Doing IT for the Kids': Re-examining Children, Computers and the `Information Society'
Media Culture Society, May 1, 2003; 25(3): 351 - 378.
[Abstract] [PDF]

Home page
 Communication ResearchHome page
V. J. VISER
Mode of Address, Emotion, and Stylistics: Images of Children in American Magazine Advertising, 1940-1950
Communication Research, February 1, 1997; 24(1): 83 - 101.
[Abstract]