Communication Research

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by SHRUM, L. J.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
Communication Research, Vol. 22, No. 4, 402-429 (1995)
DOI: 10.1177/009365095022004002

Assessing the Social Influence of Television

A Social Cognition Perspective on Cultivation Effects

L. J. SHRUM

Cultivation effects are discussed and assessed within the context of mental processing strategies. Specifically, an information-processing perspective is taken to illustrate how television viewing may affect social judgments. Heuristic processing is posited as a mechanism that can explain why heavier television viewing results in higher first-order cultivation judgments (i.e., those requiring estimates of set size, such as the incidence of violent crime or percentage of doctors in the workforce). Past cultivation findings are integrated into this framework, and new directions for research are proposed.


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?


This article has been cited by other articles:


Home page
 Communication ResearchHome page
M. D. Slater, A. F. Hayes, and V. L. Ford
Examining the Moderating and Mediating Roles of News Exposure and Attention on Adolescent Judgments of Alcohol-Related Risks
Communication Research, August 1, 2007; 34(4): 355 - 381.
[Abstract] [PDF]

Home page
 YoungHome page
J. MINNEBO and S. EGGERMONT
Watching the young use illicit drugs: Direct experience, exposure to television and the stereotyping of adolescents' substance use
Young, May 1, 2007; 15(2): 129 - 144.
[Abstract] [PDF]

Home page
 Communication ResearchHome page
R. W. Busselle
Television Exposure, Parents' Precautionary Warnings, and Young Adults' Perceptions of Crime
Communication Research, October 1, 2003; 30(5): 530 - 556.
[Abstract] [PDF]

Home page
 Communication ResearchHome page
R. L. NABI and J. L. SULLIVAN
Does Television Viewing Relate to Engagement in Protective Action Against Crime?: A Cultivation Analysis From a Theory of Reasoned Action Perspective
Communication Research, December 1, 2001; 28(6): 802 - 825.
[Abstract] [PDF]