Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Communication Research
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by SKUMANICH, S. A.
Right arrow Articles by KINTSFATHER, D. P.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Individual Media Dependency Relations Within Television Shopping Programming

A Causal Model Reviewed and Revised

STEPHANIE A. SKUMANICH

DAVID P. KINTSFATHER

This study uses media system dependency theory to review and expand an individual media dependency (IMD) model for television home shopping. The model is extended to account for audience-viewer effects as measured by a newly developed Broadcast Teleparticipation Effects Scale. Viewer relationships with the medium, the genre within the medium, and the genre personae (via parasocial interaction and broadcast teleparticipation effects) are associated with viewing behavior and are highly predictive of purchasing behavior. The act of purchasing serves to reinforce dependencies with the programming, resulting in feedback effects of increasing intensity of persona relationships, exposure, and ultimately, future purchasing. A generic causal model for IMD is proposed, societal implications are discussed, and further investigations are suggested.

Communication Research, Vol. 25, No. 2, 200-219 (1998)
DOI: 10.1177/009365098025002004
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 New Media SocietyHome page
Z. Tai and T. Sun
Media dependencies in a changing media environment: the case of the 2003 SARS epidemic in China
New Media Society, December 1, 2007; 9(6): 987 - 1009.
[Abstract] [PDF]

Home page
 Clothing and Textiles Research JournalHome page
S. J. Lennon, M. M. Sanik, and N. F. Stanforth
Motivations for Television Shopping: Clothing Purchase Frequency and Personal Characteristics
Clothing and Textiles Research Journal, March 1, 2003; 21(2): 63 - 74.
[Abstract] [PDF]

Home page
 Communication ResearchHome page
J.-Y. JUNG, J. L. QIU, and Y.-C. KIM
Internet Connectedness and Inequality: Beyond the "Divide"
Communication Research, August 1, 2001; 28(4): 507 - 535.
[Abstract] [PDF]

Home page
 Communication ResearchHome page
W. E. LOGES and J.-Y. JUNG
Exploring the Digital Divide: Internet Connectedness and Age
Communication Research, August 1, 2001; 28(4): 536 - 562.
[Abstract] [PDF]