This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by RIMAL, R. N. Articles by SCHOOLER, C. Search for Related Content Social Bookmarking                   What's this?

Achieving Improvements in Overall Health Orientation

Effects of Campaign Exposure, Information Seeking, and Health Media Use

JUNE A. FLORA

CAROLINE SCHOOLER

Public health campaign success is conceptualized in terms of improvements in three cardiovascular disease-related behaviors (diet, exercise, and smoking) and their precursors, including knowledge and self-efficacy. Two cross-sectional data waves (baseline and sixth year, N = 4,214) from the Stanford Five-City Project (FCP) are analyzed to test a model of campaign influences. Exposure to FCP campaign messages is correlated with health information seeking and interpersonal communication, which in turn are correlated with health behaviors. The central premise of the model is then tested on a longitudinal sample (N = 1,225) over a 3-year period with similar results. An overall health orientation index is introduced and recommendations are made for enhancing public health campaign effectiveness.

Communication Research, Vol. 26, No. 3, 322-348 (1999)
DOI: 10.1177/009365099026003003


CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

				J. H. Hibbard Using Systematic Measurement to Target Consumer Activation Strategies Med Care Res Rev, February 1, 2009; 66(1_suppl): 9S - 27S. [Abstract] [PDF]

				H.-J. Paek, B. Lee, C. T. Salmon, and K. Witte The Contextual Effects of Gender Norms, Communication, and Social Capital on Family Planning Behaviors in Uganda: A Multilevel Approach Health Educ Behav, August 1, 2008; 35(4): 461 - 477. [Abstract] [PDF]

				Xiaoquan Zhao and Xiaomei Cai The Role of Ambivalence in College Nonsmokers' Information Seeking and Information Processing Communication Research, June 1, 2008; 35(3): 298 - 318. [Abstract] [PDF]

				M. Powell, S. Dunwoody, R. Griffin, and K. Neuwirth Exploring lay uncertainty about an environmental health risk Public Understanding of Science, July 1, 2007; 16(3): 323 - 343. [Abstract] [PDF]

				R. N. Rimal and K. Real Assessing the Perceived Importance of Skin Cancer: How Question-Order Effects Are Influenced by Issue Involvement Health Educ Behav, June 1, 2005; 32(3): 398 - 412. [Abstract] [PDF]

				D. Haber and C. Looney Health Promotion Directory: Development, Distribution, and Utilization Health Promot Pract, January 1, 2003; 4(1): 72 - 77. [Abstract] [PDF]

				T. A. MORTON and J. M. DUCK Communication and Health Beliefs: Mass and Interpersonal Influences on Perceptions of Risk to Self and Others Communication Research, October 1, 2001; 28(5): 602 - 626. [Abstract] [PDF]

				M. WAKEFIELD and R. BORLAND Saved by the bell: the role of telephone helpline services in the context of mass-media anti-smoking campaigns Tob. Control, June 1, 2000; 9(2): 117 - 119. [Full Text] [PDF]