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The Effects of News Frames on Readers' Thoughts and Recall
PATTI M. VALKENBURG
HOLLI A. SEMETKO
CLAES H. DE VREESE
This study investigated whether and how journalistic news frames affect readers' thoughts about and recall of two issues. A sample of 187 participants was randomly assigned to one of four experimental framing conditions, which included (a) conflict, (b) human interest, (c) attribution of responsibility, and (d) economic consequences, as well as a control condition. Each participant was presented with two newspaper stories that dealt with two socially and politically pertinent issues in Europe: crime and the introduction of the euro, the common European currency. Each story had an identical core component, whereas the title, opening paragraph, and closing paragraph were varied to reflect the frame. The study found that frames played a significant role in the readers' thought-listing responses, and they defined the ways that readers presented information about both issues. The results showed that the human interest news frame can have negative consequences for recall.
Communication Research, Vol. 26, No. 5,
550-569 (1999)
DOI: 10.1177/009365099026005002
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