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News Media, Racial Perceptions, and Political Cognition

KELLEY McCOY

MARCOS TORRES

This study theorizes that news coverage of political issues not only influences people's thinking about the issues but also activates associated racial or ethnic stereotypes held by individuals and influences whether these perceptions are applied in politically meaningful ways, such as in the formation of issue positions or evaluations about whether certain political, economic, or legal outcomes are positive for U.S. society. To test these ideas, an experiment was conducted in which the news frame of immigration was systematically altered—as either material or ethical in nature—within controlled political information environments to examine how individuals process, interpret, and use issue information in forming political judgments. The findings provide strong support for the perspective that news coverage of issues, by priming subjects to focus on some considerations and relationships and not others, influences the strength of the associations between individuals' racial cognitions and their political evaluations.

Communication Research, Vol. 26, No. 5, 570-607 (1999)
DOI: 10.1177/009365099026005003


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