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Communication Research
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Relationships Between Self-Construal and Verbal Promotion

JENNIFER BUTLER ELLIS

GWEN M. WITTENBAUM

This study examined the relationships between self-construal and verbal promotion. U.S. American college students (N = 196) completed Kim and Leung's (1997) self-construal scale. Forty-three students with extreme scores on the scale's two dimensions of independence and interdependence subsequently participated in a brief phone interview for the possibility of receiving an award of recognition and money. Participants' interview responses were content coded for the amount of self-promotion (extolling one's own attributes) and others-promotion (extolling significant others' contributions to self-success). Self-promotion was positively associated with an independent self-construal but negatively related to an interdependent self-construal. Others-promotion was positively associated with an interdependent self-construal but negatively related to an independent self-construal. The results highlight the importance of self-construal in predicting verbal promotion.

Communication Research, Vol. 27, No. 6, 704-722 (2000)
DOI: 10.1177/009365000027006002
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M. G. Constantine, K. A. Gainor, M. K. Ahluwalia, and L. A. Berkel
Independent and Interdependent Self-Construals, Individualism, Collectivism, and Harmony Control in African Americans
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[Abstract] [PDF]