This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Neuwirth, K. Articles by Mayo, C. Search for Related Content Social Bookmarking                         What's this?

Person-Effects and Heuristic-Systematic Processing

Edward Frederick

Charles Mayo

The study explores the relationship between heuristic and systematic processing and first-, second-, and third-person effects. Controversy surrounding a referendum over the Confederate battle emblem appearing on the Mississippi state flag served as a backdrop for a survey of residents (N = 520) concerning the perceptions of the media's influence on self and others. Results suggest that accuracy-motivated heuristic and systematic processing shows a limited relationship to third- and first-person effects while at the same time demonstrating a robust relationship with transpersonal (second-person) effects. The study revealed that inferred attention of others to the flag issue accounted for additional variance beyond inferred exposure. In addition, systematic processing and second-person effects emerged as significant predictors of indicators of civic participation, discussion and voting, and media censorship. Implications of using the heuristic-systematic model in areas such as political campaigns, social capital and trust, agenda-setting, framing, and the spiral of silence are discussed.

Communication Research, Vol. 29, No. 3, 320-359 (2002)
DOI: 10.1177/0093650202029003005


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?

This article has been cited by other articles:

				I. Huck, O. Quiring, and H.-B. Brosius Perceptual Phenomena in the Agenda Setting Process Int. J. Public Opin. Res., June 1, 2009; 21(2): 139 - 164. [Abstract] [Full Text] [PDF]

				G. J. Golan and S. A. Banning Exploring a Link Between the Third-Person Effect and the Theory of Reasoned Action: Beneficial Ads and Social Expectations American Behavioral Scientist, October 1, 2008; 52(2): 208 - 224. [Abstract] [PDF]

				J. Huh, D. E. DeLorme, and L. N. Reid Operationalizing the Second-Person Effect and Its Relationship to Behavioral Outcomes of Direct-to-Consumer Advertising American Behavioral Scientist, October 1, 2008; 52(2): 186 - 207. [Abstract] [PDF]

				Ran Wei, V.-H. Lo, and H.-Y. Lu Third-Person Effects of Health News: Exploring the Relationships Among Media Exposure, Presumed Media Influence, and Behavioral Intentions American Behavioral Scientist, October 1, 2008; 52(2): 261 - 277. [Abstract] [PDF]

				H.-J. Paek and A. C. Gunther How Peer Proximity Moderates Indirect Media Influence on Adolescent Smoking Communication Research, August 1, 2007; 34(4): 407 - 432. [Abstract] [PDF]

				J. Huh and R. Langteau Presumed Influence of DTC Prescription Drug Advertising: Do Experts and Novices Think Differently? Communication Research, February 1, 2007; 34(1): 25 - 52. [Abstract] [PDF]

				P. C. Meirick Self-Enhancement Motivation as a Third Variable in the Relationship Between First- and Third-Person Effects Int. J. Public Opin. Res., December 1, 2005; 17(4): 473 - 483. [Full Text] [PDF]

				P. David, K. Liu, and M. Myser Methodological Artifact or Persistent Bias?: Testing the Robustness of the Third-Person and Reverse Third-Person Effects for Alcohol Messages Communication Research, April 1, 2004; 31(2): 206 - 233. [Abstract] [PDF]