Communication Research

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here for more information

Sign In to gain access to subscriptions and/or personal tools.
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Goei, R.
Right arrow Articles by Bowman, J. M.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
Communication Research, Vol. 30, No. 2, 178-197 (2003)
DOI: 10.1177/0093650202250877
© 2003 SAGE Publications

The Mediating Roles of Liking and Obligation on the Relationship between Favors and Compliance

Ryan Goei

Lisa L. Massi Lindsey

Franklin J. Boster

Department of Communication at Michigan State University

Paul D. Skalski

Jonathan M. Bowman

This study examines two accounts to explain why doing a favor for someone leads to increased compliance from that person. Feelings of obligation and liking are posited as independent mediators of the relationship between favors and compliance. A model was tested with a sample of 73 female undergraduate participants. The model posited that attitude similarity leads to perceived similarity and subsequent feelings of liking, that favors lead to liking and obligation, and that liking and obligation lead to increased compliance. Findings indicated that favors increased liking and obligation and that liking affected compliance but obligation had no effect on compliance. The results challenge conventional wisdom concerning the influence of the norm of reciprocity.

Key Words: norm of reciprocity • pregiving • liking • compliance • favors


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?


This article has been cited by other articles:


Home page
 Communication ResearchHome page
R. Goei, A. Roberto, G. Meyer, and K. Carlyle
The Effects of Favor and Apology on Compliance
Communication Research, December 1, 2007; 34(6): 575 - 595.
[Abstract] [PDF]

Home page
 Communication ResearchHome page
B. M. Fennis, E. Das, and A. Th.H. Pruyn
Interpersonal Communication and Compliance: The Disrupt-Then-Reframe Technique in Dyadic Influence Settings
Communication Research, April 1, 2006; 33(2): 136 - 151.
[Abstract] [PDF]