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Communication Research
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News Content and Form

Implications for Memory and Audience Evaluations

Maria Elizabeth Grabe, Ph.D.

School of Journalism at Indiana University.

Annie Lang, Ph.D.

Department of Telecommunications at Indiana University.

Xiaoquan Zhao, M.A.

Annenberg School for Communication at the University of Pennsylvania.

This experiment examines the effect of tabloid and standard packaging styles on calm and arousing news stories. The goal of this line of research is to investigate the combined influence of form and content on information processing and viewer evaluations of television news. Results indicate that the bells and whistles of tabloid production features enhance memory for calm news items but overburden the information processing system when applied to arousing news content. The evaluative measures produced data that show formal features have an influence on the meaning viewers derive from news content and that they rate news packaged in the tabloid format as less objective and believable than stories without these dramatic features.

Key Words: limited capacity • information processing • arousal • television news • sensationalism • formal features • structural features • memory • cognition • physiology • recognition • credibility • tabloid

Communication Research, Vol. 30, No. 4, 387-413 (2003)
DOI: 10.1177/0093650203253368
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