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Communication Research
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Variety Versus Timing

Gender Differences in College Students' Sexual Expectations as Predicted by Exposure to Sexually Oriented Television

Jennifer Stevens Aubrey, B.A.

Department of Communication Studies at the University of Michigan.

Kristen Harrison, Ph.D.

Department of Speech Communication at the University of Illinois and a William T. Grant Foundation

Leila Kramer, M.P.H.

Santa Cruz, California.

Jennifer Yellin, B.A.

NFO CF group in Toronto, Canada, Institute for Social Research at the University of Michigan on the National Survey of Family Growth.

This study examined whether the relationship between exposure to sexually oriented television and sexual expectations differed by gender, controlling for several key variables including characteristics of past or current romantic relationship, perceived reality of television, and the motivation to watch television to learn about the world. The results of a questionnaire completed by 202 (96 males, 106 females) college undergraduates revealed that exposure to sexually oriented television was related in males to an expectation of a broad range of sexual activities in relationships, and in females to the expectation of earlier sex in relationships, even after controlling for key variables. Also, the viewing-television-to-learn motive predicted an expectation of a variety of sexual activities to occur in a relationship for males.

Key Words: media • television • sexual expectations • gender • romantic relationships

Communication Research, Vol. 30, No. 4, 432-460 (2003)
DOI: 10.1177/0093650203253365
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