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Communication Research
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Do People Watch what they Do Not Trust?

Exploring the Association between News Media Skepticism and Exposure

Yariv Tsfati

Department of Communication, University of Haifa, Israel.

Joseph N. Cappella

Annenberg School for Communication, University of Pennsylvania.

This article explores a possible association between skepticism toward the media and audience exposure patterns. Hypotheses predicting a relationship between media skepticism and news media consumption are tested on four large sample data sets. Findings show that media skepticism is negatively associated with mainstream news exposure but positively associated with nonmainstream news exposure.

Key Words: trust • media skepticism • news exposure

Communication Research, Vol. 30, No. 5, 504-529 (2003)
DOI: 10.1177/0093650203253371
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