Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Submit your manuscript through SAGETRACK

CiteULike is a free service for managing and discovering scholarly references - click here to get started.

Sign In to gain access to subscriptions and/or personal tools.
Communication Research
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in Web of Science
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Web of Science (8)
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Kiousis, S.
Right arrow Articles by McCombs, M.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Agenda-Setting Effects and Attitude Strength

Political Figures during the 1996 Presidential Election

Spiro Kiousis

Department of Public Relations at the University of Florida

Max McCombs

School of Journalism at the University of Texas at Austin

This study examined the consequences of agenda-setting effects for attitudes toward political figures during the 1996 presidential election. In particular, guided by the literature from agenda setting, attitude strength, and the hierarchy of effects, the analysis tested hypotheses about the relationships among media coverage, public salience, and the strength of public attitudes regarding a set of 11 political figures. The findings indicate that increased media attention to political figures is correlated with higher levels of public salience and attitude strength. In addition, multivariate tests showed that one dimension of attitude strength, dispersion of opinions, mediated the relationship between media coverage and public salience. The implications of the results are also discussed.

Key Words: agenda setting • attitude strength • salience • hierarchy of effects

Communication Research, Vol. 31, No. 1, 36-57 (2004)
DOI: 10.1177/0093650203260205
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 GazetteHome page
S. Valenzuela and T. Correa
Press Coverage and Public Opinion On Women Candidates: The Case of Chile's Michelle Bachelet
International Communication Gazette, April 1, 2009; 71(3): 203 - 223.
[Abstract] [PDF]

Home page
 The Harvard International Journal of Press/PoliticsHome page
Fei Shen
Staying Alive: The Impact of Media Momentum on Candidacy Attrition in the 1980--2004 Primaries
International Journal of Press/Politics, October 1, 2008; 13(4): 429 - 450.
[Abstract] [PDF]

Home page
 Communication ResearchHome page
S. Kiousis and M. McDevitt
Agenda Setting in Civic Development: Effects of Curricula and Issue Importance on Youth Voter Turnout
Communication Research, August 1, 2008; 35(4): 481 - 502.
[Abstract] [PDF]

Home page
 GazetteHome page
S. Kiousis and Xu Wu
International Agenda-Building and Agenda-Setting: Exploring the Influence of Public Relations Counsel on US News Media and Public Perceptions of Foreign Nations
International Communication Gazette, February 1, 2008; 70(1): 58 - 75.
[Abstract] [PDF]

Home page
 Public Opin QHome page
N. J. Stroud and K. Kenski
From Agenda Setting to Refusal Setting: Survey Nonresponse as a Function of Media Coverage Across the 2004 Election Cycle
Public Opin Q, December 1, 2007; 71(4): 539 - 559.
[Abstract] [Full Text] [PDF]

Home page
 Int J Public Opin ResHome page
T. Takeshita
Current Critical Problems in Agenda-Setting Research
Int. J. Public Opin. Res., September 1, 2006; 18(3): 275 - 296.
[Abstract] [Full Text] [PDF]

Home page
 The Harvard International Journal of Press/PoliticsHome page
S. Kiousis
Compelling Arguments and Attitude Strength: Exploring the Impact of Second-Level Agenda Setting on Public Opinion of Presidential Candidate Images
International Journal of Press/Politics, April 1, 2005; 10(2): 3 - 27.
[Abstract] [PDF]