Communication Research

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Register here to gain access to SAGE's 500+ Journals Online

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via ISI Web of Science (1)
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Lee, E.-J.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
Communication Research, Vol. 32, No. 1, 29-58 (2005)
DOI: 10.1177/0093650204271398

Effects of the Influence Agent’s Sex and Self-Confidence on Informational Social Influence in Computer-Mediated Communication:

Quantitative Versus Verbal Presentation

Eun-Ju Lee

Three experiments examined the effects of the influence agent’s inferred sex and self-proclaimed competence on informational social influence in computermediated communication. In 2 (Participant Sex: Male vs. Female) 2 (Partner’s Character:Male vs. Female) 2 (Partner’s Self-Confidence: High vs. Low) mixed-design experiments, participants played a trivia game with an anonymous partner. When the partner’s confidence was presented in quantitative form, its effect on conformity was more pronounced among men than among women (Experiment 1), whereas verbally expressed confidence induced stronger effects among women than among men (Experiment 2). In both experiments, where participants’ own character mismatched their sex, partner’s character did not affect conformity to partner’s suggestions. By contrast, when participants’ character correctly represented their sex (Experiment 3), partner’s character, albeit arbitrarily assigned and thus not diagnostic of the person’s sex, moderated conformity such that male-charactered partners elicited greater conformity than did female-charactered partners.

Key Words: sex • informational social influence • quantitative vs. verbal data presentation • computer-mediated communication • expectation states theory • social identity model of deindividuation effects


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?