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Communication Research, Vol. 32, No. 3, 323-348 (2005)
DOI: 10.1177/0093650205275383

Linking Media to Prototype Activation and Subsequent Celebrity Attraction:

An Application of Self-Categorization Theory

Dana E. Mastro

Department of Communication at the University of Arizona

Ron Tamborini

Michigan State University

Craig R. Hullett

Department of Communication Arts at the University of Wisconsin-Madison

The present study addresses the role of the media in the self-categorization-based process of depersonalized attraction. Results provide tentative support for the proposition that prototype embodiment impacts subsequent judgments of celebrity social attractiveness. Specifically, social attraction was most effectively predicted by ingroup prototype embodiment along the dimension of intelligence addressed in the induction, influencing liking of both ingroup (White) and outgroup (Black) target celebrities.

Key Words: media • race and ethnicity • depersonalized attraction • prototypicality • self-categorization


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