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Communication Research, Vol. 32, No. 4, 423-442 (2005)
DOI: 10.1177/0093650205277317

The Impact of Mood on Persuasion

A Meta-Analysis

Craig R. Hullett

Department of Communication Arts, 6056 Vilas Hall, 821 University Ave, University Of Wisconsin—Madison, Madison, WI 53706–1497. Phone: (608) 263-3132crhullett{at}wisc.edu

A meta-analysis of 14 studies reporting the effect of argument strength on attitude under various mood states was conducted. The analyses included 39 estimates of effect size that were used to test the predictions of the processing deficit perspectives (i.e., motivational or ability deficits) and the hedonic contingency model. The results were most consistent with the hedonic contingency model, indicating that participants’ processing of messages seemedto be motivated toward attaining or maintaining positive moods.

Key Words: mood • attitude • hedonic contingency


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