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Communication Research
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Trust in News Media

Development and Validation of a Multidimensional Scale

Matthias Kohring

University of Münster, Germany

Jörg Matthes

University of Zurich, Switzerland

The dimensions that individuals apply in evaluating the trustworthiness or credibility of news media bear great theoretical and practical relevance. In previous research, however, there is no standardized scale for the measurement of trust in news media. Thus, the purpose of this article is to present the development and validation of a multidimensional scale of trust in news media. A theoretically derived model is tested on a representative sample via confirmatory factor analysis. After some modifications, the model is then validated on another independent sample. These results confirm the hypothesis that trust in news media can be considered a hierarchical factor (of second order) that consists of four lower order factors, including trust in the selectivity of topics, trust in the selectivity of facts, trust in the accuracy of depictions, and trust in journalistic assessment. This model is the first validated scale of trust in news media in communication research.

Key Words: trust in media • credibility • scale development • confirmatory factor analysis

Communication Research, Vol. 34, No. 2, 231-252 (2007)
DOI: 10.1177/0093650206298071
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