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Communication Research
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News

News on the Net

Credibility, Selective Exposure, and Racial Prejudice

Debra Burns Melican

University of Michigan

Travis L. Dixon

University of Illinois at Urbana-Champaign

An online survey was conducted to assess the perception of credibility of various forms of news media, including Internet news sites associated with traditional forms of media and nontraditional Internet news sites. The survey also explored a possible link between news media credibility and scores on a modern racism scale. This study found that people held differential perceptions of Internet news credibility. Specifically, nontraditional Internet sources were perceived as far less credible than all other news sources. After controlling for a number of factors, the results suggest that those who view nontraditional Internet news sources as more credible than traditional media also score higher on a modern racism scale. The theoretical implications of these findings are discussed, with a focus on the Internet as a safe haven for divergent, even racist, beliefs.

Key Words: credibility • Internet • news • race • racism

Communication Research, Vol. 35, No. 2, 151-168 (2008)
DOI: 10.1177/0093650207313157
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