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Examining Reactance and Reactance Restoration With South Korean Adolescents: A Test of Psychological Reactance Within a Collectivist Culture

University of Illinois at Urbana-Champaign, bquick{at}illinois.edu

Do Kyun Kim

University of Louisiana-Lafayette

The purpose of this study is to extend the recent operationalization of reactance to a non-Western culture, namely, South Korea.The study uses structural equation modeling, and the findings reveal a significant positive association between controlling language and perceived threat to freedom. Consistent with extant research, a significant positive association emerged between a perceived freedom threat and reactance for South Korean adolescents. Findings from this study support treating reactance as a latent variable comprised of unfavorable cognitions and anger. In addition, in line with psychological reactance theory predictions, reactance arousal is significantly associated with a host of boomerang effects. Results are discussed with an emphasis on the role of psychology reactance theory among adolescents within a collectivist culture.

Key Words: psychological reactance theory • message processing • collectivism

Communication Research, Vol. 36, No. 6, 765-782 (2009)
DOI: 10.1177/0093650290346797


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