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Communication Research
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News

Literacy, Illiteracy, and Learning From Television News

John Stauffer

Babson College

Richard Frost

Babson College

William Rybolt

Babson College

This paper reports on an investigation of the abilities of literates and adult nonreaders to recall and use information from a national network television news program. On a test of unaided recall of news stories the literates recalled 55% more stories than the nonreaders. On a multiple-choice test of information gain from the news program, the literates performed 63% better than the nonreaders. The samples were found to be virtually identical in their use of and opinions about television news. A control group of college students was given the information test without first seeing the news program and did no better than chance.

The most important factor affecting recall was the length of time the story was on the air. Human interest stories were recalled much better by both groups than any other type of story. The level of performance among the adult nonreaders correlated highly with their reading levels.

Communication Research, Vol. 5, No. 2, 221-232 (1978)
DOI: 10.1177/009365027800500205
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