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Communication Research
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Measurement of Gratifications

Lee B. Becker

Ohio State University

Various operational problems confronting researchers working in the area of media gratifications are discussed. Strategies are delineated and difficulties inherent in each detailed Data from four studies are presented to provide solutions to some of these problems.

Communication Research, Vol. 6, No. 1, 54-73 (1979)
DOI: 10.1177/009365027900600104
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