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Communication Research
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Explaining Effects of Sensationalism on Liking of Television News Stories

The Role of Emotional Arousal

Paul Hendriks Vettehen

Radboud University

Koos Nuijten

Breda University of Applied Sciences

Allerd Peeters

Erasmus University Rotterdam

This study investigates the appeal of sensationalist television news. News stories were content analyzed to measure the presence of sensationalist features. In addition, the stories were watched and evaluated by participants to measure the degree to which the items elicited emotional arousal and the degree to which the items were liked. As predicted, the findings showed that emotional arousal mediates effects of sensationalist features on liking and that the relationship between emotional arousal and liking takes the shape of an inverted U.

Key Words: sensationalism • television news • emotional arousal • limited capacity model • activation model

This version was published on June 1, 2008

Communication Research, Vol. 35, No. 3, 319-338 (2008)
DOI: 10.1177/0093650208315960
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