MICHAEL BURGOON and JAMES PRICE DILLARD

Communication and Social Influence: A Prolegomenon
Communication Research 1995 22: 397-401. [PDF] [References]  

L. J. SHRUM

Assessing the Social Influence of Television: A Social Cognition Perspective on Cultivation Effects
Communication Research 1995 22: 402-429. [Abstract] [PDF] [References]  

JACQUELINE C. HITCHON and CHINGCHING CHANG

Effects of Gender Schematic Processing on the Reception of Political Commercials for Men and Women Candidates
Communication Research 1995 22: 430-458. [Abstract] [PDF] [References]  

JEROLD L. HALE, ROBERT LEMIEUX, and PAUL A. MONGEAU

Cognitive Processing of Fear-Arousing Message Content
Communication Research 1995 22: 459-474. [Abstract] [PDF] [References]  

FRANKLIN J. BOSTER, JOSÉ I. RODRÍGUEZ, MICHAEL G. CRUZ, and LINDA MARSHALL

The Relative Effectiveness of a Direct Request Message and a Pregiving Message on Friends and Strangers
Communication Research 1995 22: 475-484. [Abstract] [PDF] [References]  

MICHAEL BURGOON, MICHAEL PFAU, and THOMAS S. BIRK

An Inoculation Theory Explanation for the Effects of Corporate Issue/Advocacy Advertising Campaigns
Communication Research 1995 22: 485-505. [Abstract] [PDF] [References]  

About the Authors
Communication Research 1995 22: 506-507. [PDF]  

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