Communication Research current issue

Adolescents' Exposure to Sexually Explicit Internet Material, Sexual Uncertainty, and Attitudes Toward Uncommitted Sexual Exploration: Is There a Link?

Peter, J., Valkenburg, P. M. — 2008-09-03

The link between adolescents' exposure to sexual media content and their sexual socialization has hardly been approached from an identity development framework. Moreover, existing research has largely ignored the role of adolescents' exposure to sexually explicit Internet material in that association. This study introduces two characteristics of adolescents' sexual self—sexual uncertainty and attitudes toward sexual exploration—and investigates these characteristics as potential correlates of adolescents' exposure to sexually explicit Internet material. Drawing from a sample of 2,343 Dutch adolescents aged 13 to 20, the authors find that more frequent exposure to sexually explicit Internet material is associated with greater sexual uncertainty and more positive attitudes toward uncommitted sexual exploration (i.e., sexual relations with casual partners/friends or with sexual partners in one-night stands). The findings call for more attention to adolescents' exposure to sexually explicit material on the Internet and identity-related issues.

Digital Inequality: Differences in Young Adults' Use of the Internet

Hargittai, E., Hinnant, A. — 2008-09-03

This article expands understanding of the digital divide to more nuanced measures of use by examining differences in young adults' online activities. Young adults are the most highly connected age group, but that does not mean that their Internet uses are homogenous. Analyzing data about the Web uses of 270 adults from across the United States, the article explores the differences in 18- to 26-year-olds' online activities and what social factors explain the variation. Findings suggest that those with higher levels of education and of a more resource-rich background use the Web for more "capitalenhancing" activities. Detailed analyses of user attributes also reveal that online skill is an important mediating factor in the types of activities people pursue online. The authors discuss the implications of these findings for a "second-level digital divide," that is, differences among the population of young adult Internet users.

Validation and Application of Electronic Propinquity Theory to Computer-Mediated Communication in Groups

Walther, J. B., Bazarova, N. N. — 2008-09-03

This research presents an experiment based on the theory of electronic propinquity, testing how the presence of alternate communication media, media bandwidth, information complexity, and users' communication skills affect propinquity (the psychological feeling of nearness) and satisfaction that communicators experience using different communication channels. Groups communicated using one or two of several different channels, including face-to-face, desktop video, audio, and text-based chat, with channel differences between members in some groups. Predicted effects of bandwidth, information complexity, communication skills, and comparative media availability on propinquity and satisfaction were observed. These findings demonstrate a confound in previous research on propinquity theory, suggest newfound validity, and extend the model to interactive computer-mediated communication channels unanticipated by the original theory. Implications include the potential of electronic propinquity to account for discrepancies in the research on computer-mediated communication that have been generated by other theories.

When Are Strong Arguments Stronger Than Weak Arguments?: Deindividuation Effects on Message Elaboration in Computer-Mediated Communication

Lee, E.-J. — 2008-09-03

The present experiment examined how the lack of individuating information affects message elaboration and conformity to group norms in text-based computer-mediated communication. Participants made decisions about choice dilemma scenarios and exchanged their arguments with three ostensible partners via computer. Consistent with the social identity model of deindividuation effects, those who had exchanged personal profiles with their partners prior to the discussion were better able to differentiate between strong and weak arguments and were more likely to make conformity decisions based on the message content than those who had not. On the other hand, those who had no identity cues were more likely to factor in group identification for their conformity decisions. Results suggest that less systematic message processing and greater reliance on normative considerations account for how deindividuation moderates the effects of argument strength on group conformity.

Testimonials Versus Informational Persuasive Messages: The Moderating Effect of Delivery Mode and Personal Involvement

Braverman, J. — 2008-09-03

This study aims to test the relative effectiveness of testimonials compared to simple informational health messages, presented both through different modalities and to recipients with different levels of involvement. Results of the three independent experiments demonstrate that testimonials are more persuasive when presented through the audio mode rather than when presented through the written mode. Also, the informational messages are more persuasive when perceived by individuals characterized by high rather than low involvement and high rather than low need for cognition. The results are explained in terms of the Elaboration Likelihood Model. The interactive effect of transportation and involvement on persuasion is further examined. The findings help in the development of more efficient message targeting. The highest level of efficiency can be achieved if the appropriate media modality and message format are used for recipients with certain initial involvement or need for cognition.

Framing Policy Debates: Issue Dualism, Journalistic Frames, and Opinions on Controversial Policy Issues

Lee, N.-J., McLeod, D. M., Shah, D. V. — 2008-09-03

This study examines how the news frames that journalists use to present contentious policy debates shape reasoning processes and opinion outcomes. Drawing on the notion that framing is a cognitive process in which the message affects how individuals weigh existing considerations (i.e., political orientations and relevant attitudes/beliefs) to make a judgment, the authors conducted two experiments in which they presented participants with news stories in which policy conflicts were described as either a clash of underlying values and principles (i.e., a value frame) or as a clash of political interests and strategies (i.e., a strategy frame). The results suggest that the framed news stories failed to change issue opinions directly but did alter the importance of the considerations used to make judgments on relevant issues. Specifically, individuals tend to react to strategy frames by discounting partisan affiliation as a primary consideration, turning to other salient alternatives when making judgments.